19°25'N 99°08'W — 34°35'S 58°22'W

Not bad for a
creative failure

Hi! I'm Auber Romero, a Mexican creative director based in Buenos Aires, Argentina.

Growing up in Mexico City, I tried everything creative I could get my hands on: painting, music, theater, even playing the King in Romeo and Juliet. The problem was that I wasn't particularly good at any of it.

Luckily, I discovered creative writing and found my place. Since then, I've created award-winning work for brands such as Netflix, Coca-Cola, Lay's, Doritos, Don Julio, Ballantine's, Telemundo, Samsung and many more across Mexico, Argentina, United States, and Europe.

I was named Copywriter of the Year by the Argentine Creative Circle in 2019, represented Mexico as a Young Creative at Cannes Lions, and have been fortunate to see my work recognized at festivals such as Cannes Lions, Clio Awards, D&AD, bla, bla, bla...

Not bad for a creative failure.

Creative Director Mexico City → Buenos Aires 2014 — present
Selected Work [15 projects]
[01] Live from the Upside Down Doritos + Netflix 2022
[02] The Monopoly Fan Fairness Coalition 2023
[03] Expect the Expected SeatGeek 2023
[04] Choca a Checo Ruffles 2023
[05] Bold Love Doritos 2022
[06] Santo vs Demogorgon Netflix + Flaming Hot 2022
[07] Luis Miguel Series Netflix + Lay's 2022
[08] You Are Not Alone Sprite 2021
[09] Me and My Other Me Ballantine's 2021
[10] Pride All Year Doritos 2021
[11] Ask Your Phone Tigo 2020
[12] Second Job Telemundo 2019
[13] The Coca-Cola Seller Coca-Cola 2019
[14] Water for Ideas Bonaqua 2019
[15] Break the Circle Save the Children 2018